For this post I will be analyzing a blog about the Chicago Bears called Da Bears Blog.
Things I think the blog could work on:
- There is only one continuous page. There is no contact page or about page to let the readers know who is actually writing the blog. Without this information, the source of the blog cannot be validated. Without the contact page there is no easy way to contact the writer or writers.
- Poor placement of advertisements. The first thing you see in this blog is a big advertisement across the entire top of the page. It seems logical that the first thing a blogger would want you to see is the title of the blog or their name, not a big advertisement.
- Could use more advertisements. There are only two advertisements in the entire blog and none of them even related to football or the Chicago Bears. Both ads are on the landing page of the blog so there is a lot of room for more ads.
Things I think the blog does a good job of:
- This blog is very easy to read and well organized throughout. The entire blog is color cordinated and it is easy to tell the headings from the actual article.
- The subject matter never strays from the niche area. Every post related to either the Chicago Bears or the NFL in general so the content is very focused around the niche area.
- They use pictures very well to complement the blog posts. Almost every blog has a picture after the heading. I think this is a very good way to both get the readers interested in the article and also adds to the organization of the blog.
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